North Carolina Department of Commerce reports that nearly 43 million people visit the Old North State for vacations every year. A significant percentage of these tourists travel to High Point because of the city's vibrant furniture market.
Vacation rentals in High Point, NC, experience the highest bookings during summer. Therefore, you need effective strategies for attracting guests in the off-season.
With the right off-peak guest attraction tips, your business can maintain a steady cash flow. You'll also be able to remain competitive in the dynamic North Carolina vacation rental market.
Attracting winter travelers doesn't have to be an uphill task. Follow our five expert tips to help increase off-season bookings for your vacation rental.
1. Make Booking Terms More Flexible
This strategy involves making booking terms more favorable to your off-season guests. Flexible booking terms reassure travelers of continued accommodation even when uncertainties happen.
Flexibility also enables off-season guests to easily adjust their stays. This can encourage longer stays and also build your reputation.
You can make your investment's booking terms more flexible by:
- Adopting flexible group policies
- Providing early check-in and late check-out options
- Making booking dates more flexible
- Adopting flexible cancellation policies
2. Maintaining Your Vacation Rental
Proper maintenance allows you to keep your vacation rental safe and attractive. A well-maintained vacation rental property also enhances guests' experiences. This motivates them to leave positive reviews and recommendations.
Deep cleaning is an ideal way to maintain your vacation rental investment. Focus on areas like:
- The kitchen
- Bathrooms
- Windows
- Air ducts
- Flooring
- High-touch areas like door handles, faucets, and countertops
Routine inspections, landscaping, and safety checks are other maintenance tips. Upgrade your investment by adding modern amenities and cozy winter touches like a fireplace.
3. Offering Promotions
Many travelers are always budget-conscious. They look for vacation rentals offering cost-saving deals. This is why promotions and incentives are ideal off-peak guest attraction tips for vacation rentals.
Promotions will make guests more loyal to your brand. They're ideal year-round vacation strategies for targeting niche customers like couples.
Consider incentives like:
- Discount for extended stays
- Relaxed cancellation policy
- Themed packages
- Loyalty programs
4. Optimizing Your Short-Term Rental Listing
Optimizing your listings will help make your short-term rental more visible to your target audience. This strategy can help increase traffic and conversion rates on your website.
Attracting more guests during winter will boost your competitiveness. You can optimize your investment's listings by posting relevant and engaging content on your website.
5. Partnering With Local Businesses
Collaborating with other businesses in High Point can build your local brand. Partner with local attractions, like:
- Museums
- Local cafes and restaurants
- Ski resorts
These attractions can refer winter travelers to your short-term rental. Supporting local winter events may also create positive perceptions towards your vacation rental, increasing bookings.
The Ultimate Guide to Attracting Guests in the Off-Season
Attracting guests in the off-season in High Point, NC, may feel overwhelming, especially for busy short-term rental owners. That's why you need the help of a professional property manager.
PMI Piedmont understands the key off-season travel tips that can keep your short-term rental shining year-round. For over 20 years, our team, led by Corey Prince, Ken Colson, and Richard Prince, has helped manage many NC vacation rentals, maximizing their potential.
Call us today and let's help you increase off-season bookings.
